What is BrightDrop in General Motors?
What is BrightDrop? BrightDrop describes itself as a vehicle content management system and business intelligence platform that provides the technology infrastructure, security, governance and process to manage GM’s intellectual property on any media or communication channel. In English, that means that BrightDrop tracks how ideas are used by General Motors employees, so that if someone wants to use an idea from their old job in a new position at GM, they can verify that it wasn’t used in any potential upcoming projects before moving forward.
The Company: General Motors
General Motors, Inc. (GM) is the world’s largest car maker, employing about 200,000 people around the world. The company makes cars, buses and trucks under more than 25 different brands such as Chevrolet, Buick and Cadillac. GM sells its vehicles to customers in 180 countries around the world. Most of these are sold to retail customers through a network of nearly 6,000 dealerships. The company also operates vehicle-assembly plants in many regions of the world where automobile production includes a large proportion of exports. It is not one but rather two companies that share this name: General Motors Corporation, which produces its products out of Detroit and provides customer service for North America; and General Motors Company which produces out of Shanghai with subsidiaries providing customer service for other markets.
The Product: BrightDrop
BrightDrop is a GM employee-led initiative to help build an inclusive,
transparent and diverse workplace.
We are committed to the idea that diversity, inclusion and equal opportunity are essential to our success as a company.
believe these efforts can help us foster creativity, innovation and teamwork.
We are committed to creating an atmosphere where everyone—no matter who they are or where they come from—can thrive. That’s why we developed Brightdrop.
Brightdrop will bring together all of the products, services and training programs designed to increase diversity at work for employees throughout GM.
It will serve as a single point of access for information about training and development opportunities on subjects like unconscious bias awareness,
LGBT+ understanding, community building and more.
In order to create an environment where everyone feels welcome,
it’s important for all employees to understand their biases – both those we’re consciously aware of and those that may be subconsciously shaping
how we act toward others or perceive them – especially when it comes to our coworkers’ backgrounds such as race or sexual orientation.
The subject of unconscious bias can be difficult to talk about without getting defensive but it’s important if we want equality in this industry.
How it Works
BrightDrop is a new, innovative way for GM to tell the story of their innovations. The platform allows GM to share their newest and most innovative ideas with a wider audience and better understand how these innovations are perceived by people outside of the company. It’s an opportunity for us to get closer to our customers and partners, while being open about what’s going on inside the company. In other words, it’s an open-source lab where you can see what we’re working on now and coming soon.
BrightDrop is a GM-owned advertising company that specializes in digital marketing and digital advertising. They are a part of an over $1 billion business, specifically to reach Millennials and Generation Z. It was founded in 2005 by Troy Ruhanen, who had been with GM for 17 years. The company operates on the belief that every brand has a story.
Brightdrop uses its proprietary technology to create digital media campaigns that help brands tell their story across channels. They specialize in online display ads, social media promotion, email marketing, mobile app marketing and more. Their clients include some of the world’s most recognizable brands such as Chevrolet, Buick, GMC and Cadillac.
The Future of BrightDrop
BrightDrop is a new artificial intelligence technology that was developed by GM to help drivers stay awake and alert. It monitors the driver’s concentration levels and warns them when they have been driving too long without sleep.
It uses the car’s system to track the vehicle’s movement, steering wheel activity, and driver-assist systems like adaptive cruise control or automatic braking. In addition to monitoring these data points, it also monitors facial recognition and eye tracking to determine if a driver has fallen asleep at the wheel.
Brightdrop will make its debut in 2020 as an optional feature on GM vehicles.
BrightDrop is GM’s new way of making sure that they are reaching the brightest minds across the world. It’s a social media platform where you can find many different perspectives on car topics like vehicle engineering, design and more. The blog features posts from various employees at GM to help with spreading their knowledge of the company and their industry as well. Whether it be by sharing something insightful or answering questions that people may have, Brightdrop aims to bring together people who love cars as much as they do.