Apple AR VR Acquisition in Board

Apple AR VR Acquisition in Board

Apple AR VR Acquisition in Board



Apple AR VR Acquisition in Board Apple has been at the forefront of technological innovation for many years now, and they don’t seem to be slowing down anytime soon. Recently, they made a move into the virtual reality space with their acquisition of startup company Vrse. This is an interesting development, as Apple has typically stayed away from virtual reality. Their reasoning behind the acquisition is not yet known, but it could be a sign that they are planning to enter the VR market in a big way. Time will tell what Apple has planned for VR, but one thing is for sure: they are always ahead of the curve, so we can expect great things from them in the future.

Apple’s History with Virtual Reality and Augmented Reality

Apple AR VR Acquisition in Board


Apple has a long history with both virtual reality (VR) and augmented reality (AR). The company was one of the first to experiment with VR in the 1990s, and its developers have been working on AR since the early 2010s.

In 2012, Apple acquired PrimeSense, an Israel-based company that developed 3D sensing technology. This was a clear signal that Apple was interested in AR, and it later released the iPhone 6 Plus with ARKit support in 2014.

Since then, Apple has been slowly but surely building up its AR capabilities. In 2016, it acquired Metaio, an AR software company, and in 2017, it announced ARKit for developers. In 2018, Apple released the iPhone XR with an advanced depth-sensing camera system that enables more realistic AR experiences.

And finally, in 2019, Apple made its biggest move yet in the world of AR when it acquired Akonia Holographics, a maker of lenses for smart glasses. This suggests that Apple is working on its AR headset or glasses, which could be released as soon as 2020.

The Acquisition of Vrvana

Apple has acquired Vrvana, a Canadian startup that makes a mixed-reality headset called the Totem. The acquisition was first reported by TechCrunch, and Apple confirmed the deal to The Verge.

The Totem is a headset that combines virtual reality and augmented reality, allowing users to see both the real world and digital objects in front of them. The headset is not yet available to consumers, but Vrvana has been shipping developer kits to select customers.

It’s not clear what Apple plans to do with Vrvana’s technology, but the company could use it to improve its ARKit platform for developers, or it could use it to create its mixed reality headset. Apple has been rumored to be working on a headset of its own, but it’s not clear if that device will ever see the light of day.

What this Means for Apple’s Future in VR and AR

Apple’s recent acquisition of AR/VR company, Vrvana, is a clear signal that the tech giant is serious about making a splash in the virtual reality and augmented reality markets. This move comes on the heels of other major VR/AR acquisitions by Apple, including PrimeSense (the company behind Kinect) and Metaio (a leading AR software platform). With these acquisitions, Apple now has all the pieces in place to create a powerful AR/VR ecosystem.

What does this mean for Apple’s future in VR and AR?

For starters, it means that we can expect Apple to release its own VR headset shortly. Rumors have been swirling for months that Apple is working on a high-end VR headset that will be capable of running its proprietary content. With Vrvana’s technology, Apple will be able to create an immersive VR experience that is far superior to anything else on the market.

In addition to a headset, we can also expect to see Apple release an AR headset at some point down the road. While there are no specific rumors about an AR headset from Apple, it stands to reason that they would want to have a product in this growing market. With PrimeSense’s technology, Apple would be able to create an AR headset that could project digital objects into the real world.

So what does all this mean for the future of Apple? It means that they are making a serious push into the world of VR and AR

What this Means for the Future of VR and AR Technology

The Apple AR/VR acquisition is a major vote of confidence in the future of VR and AR technology. With one of the world’s most valuable companies behind it, the potential for VR and AR to change the way we interact with technology and the world around us is huge.

This acquisition is just the latest in a string of moves by Apple to invest in emerging technologies that have the potential to change the way we live, work, and play. In recent years, Apple has acquired companies working on autonomous vehicles, artificial intelligence, and more. The addition of VR and AR to its portfolio underscores Apple’s commitment to being at the forefront of cutting-edge technology.

So what does this mean for the future of VR and AR? It’s hard to say for sure, but with Apple’s backing, we can expect to see these technologies become more mainstream and more widely adopted. We may see new ways to use VR and AR in our everyday lives, from entertainment and gaming to education and productivity. The sky’s the limit when it comes to the potential of these technologies, and with Apple’s support, we’re likely to see some amazing things in the years to come.


The Apple AR/VR acquisition is a big deal for the company, and it will be interesting to see how they integrate the technology into their products. The potential for AR/VR is huge, and Apple is in a good position to take advantage of it. It will be exciting to see what they come up with next.

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